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Salesforce Lead Traffic Stats

RobomotionUpdated Yesterday
Salesforce Lead Traffic Stats

Overview

Every 15 minutes, takes the leads Salesforce has touched most recently, turns each website into a bare domain, estimates how much organic search traffic that domain gets, and writes the numbers back onto the Salesforce record.

Salesforce Lead Traffic Stats

Every 15 minutes, takes the leads Salesforce has touched most recently, turns each website into a bare domain, estimates how much organic search traffic that domain gets, and writes the numbers back onto the Salesforce record.

How it works

  1. Every 15 Minutes — an Inject trigger repeating every 900 seconds. Set Parameters holds all the configuration: the location and language for the lookup, and field_map, which says where each enrichment value lands on the Salesforce side.
  2. List Recent Contacts — reads the ten most recently touched records via a SOQL query over Contact, ordered by LastModifiedDate. Collect Leads reduces whatever came back to a flat list of { id, website } and drops records with no website.
  3. Estimate Organic TrafficDataForSEO.Account.RawRequest posts to /dataforseo_labs/google/bulk_traffic_estimation/live for the single domain. Before the call, Normalise Domain strips the scheme, any www. prefix and everything from the first slash on, because DataForSEO matches on a bare domain: https://www.acme.com/pricing becomes acme.com.
  4. Map Enrichment — a two-output Function. Port 0 has something to write; port 1 means nothing was found for that domain, so the update is skipped and the loop moves on rather than overwriting good data with blanks.
  5. Update Contact — writes back through the Records.Update node with a fields object.

The DataForSEO node runs with continueOnError, so one unresolvable domain cannot stop the batch.

Setup

  • DataForSEO credential — API login and password from https://app.dataforseo.com/api-access.
  • Salesforce credential — attached to the Salesforce node.
  • field_map — the values shipped here are the field names shipped as defaults. Replace them with your own: the enrichment keys are etv, organic_keywords, organic_traffic_cost, paid_etv.

Cost

One Bulk Traffic Estimation call per lead. The endpoint takes up to 1000 targets at once, so if you are working through a large backlog it is cheaper to batch the domains than to loop — the bulk backlink templates in this set show that shape.

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