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SEOIntermediate

Salesforce Lead Business Data

Robomotion•Updated Yesterday
Salesforce Lead Business Data

Overview

Every 15 minutes, takes the leads Salesforce has touched most recently, turns each website into a bare domain, looks the company up in the Google Business listings database, and writes the name, description, categories, address, rating and price level back onto the Salesforce record.

Salesforce Lead Business Data

Every 15 minutes, takes the leads Salesforce has touched most recently, turns each website into a bare domain, looks the company up in the Google Business listings database, and writes the name, description, categories, address, rating and price level back onto the Salesforce record.

How it works

  1. Every 15 Minutes — an Inject trigger repeating every 900 seconds. Set Parameters holds all the configuration: the location and language for the lookup, and field_map, which says where each enrichment value lands on the Salesforce side.
  2. List Recent Contacts — reads the ten most recently touched records via a SOQL query over Contact, ordered by LastModifiedDate. Collect Leads reduces whatever came back to a flat list of { id, website } and drops records with no website.
  3. Find Business Listing — DataForSEO.BusinessData.ListingsSearch, filtered on domain = <lead domain> and limited to the single best match. Before the call, Normalise Domain strips the scheme, any www. prefix and everything from the first slash on, because DataForSEO matches on a bare domain: https://www.acme.com/pricing becomes acme.com.
  4. Map Enrichment — a two-output Function. Port 0 has something to write; port 1 means nothing was found for that domain, so the update is skipped and the loop moves on rather than overwriting good data with blanks.
  5. Update Contact — writes back through the Records.Update node with a fields object.

The DataForSEO node runs with continueOnError, so one unresolvable domain cannot stop the batch.

Setup

  • DataForSEO credential — API login and password from https://app.dataforseo.com/api-access.
  • Salesforce credential — attached to the Salesforce node.
  • field_map — the values shipped here are the field names shipped as defaults. Replace them with your own: the enrichment keys are title, description, category, additional_categories, address, rating, price_level.

Cost

One Business Listings call per lead with a website.

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