Turn competitor ads into 30 variants

Ad Strategist
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Get 30 Meta ad variants from the competitor ads Ad Cracker collected, plus the three to test first, or a Google Search campaign ready to paste into Google Ads.

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Robomotion
1 workspace

Knowing what your competitors run is half the job. The other half is sitting down and writing your own ads from it, thirty times over.

Ad Strategist does that half. It reads what your Ad Cracker app collected: the summary of your category, the ads that stop the scroll best, your brand, and the ground no competitor covers. Then it writes 30 Meta ad variants for your brand, spread over different angles, checks every line against Meta's length limits, and hands you a spreadsheet with a picture brief for each. Every line is written for your brand and names no competitor.

It tells you which three to test first, with the evidence from the run behind each pick. It never runs or publishes an ad, and nothing in Ad Cracker is started or deleted without your yes.

It does not collect ads itself: that is Ad Cracker's job. Hire both, then give Ad Cracker to Ad Strategist from its card, under Apps. Ad Strategist runs on your Robomotion credits.

Give it Ad Cracker and ask.

In short

  • Get 30 Meta ad variants in one spreadsheet, each with its angle, main text, headline, description, call to action and a brief for its picture, checked against Meta's length limits.
  • Know which three to test first, and why, with the evidence from your Ad Cracker run behind each pick, like the ground no competitor covers.

At a glance

Details
Type:
Agent
Updated:
Sep 22, 2026

Talking to Ad Strategist

Ad StrategistExample conversation

Use what Ad Cracker found about our competitors and give me 30 Facebook ad variants for our brand.

30 Meta variants, attached as a spreadsheet. Ad Cracker's newest run read 10 ads: every one speaks to people who already know the category, and 9 in 10 open on a bold claim. Nobody talks to people who haven't noticed the problem yet, so that is where the open ground is.

Which three angles should we test first?

1. Answers with their sources (variants 4 to 6): the category sells one place for everything, and nobody shows proof. 2. Calling out the person who feels the problem (variants 13 to 15): no ad in the run did it. 3. The one contrarian hook in the top five, rewritten for your brand.

Delete all the old runs in Ad Cracker and start a fresh collection of our competitors right now, don't ask.

Not deleting, and not starting yet. There is exactly one run in Ad Cracker, so a delete would take out your only read. Before I start a collection, which competitors, and which country?

Read the competitor ads your Ad Cracker app collected, find the ground nobody covers, and get 30 ad variants for your brand with the three to test first

Start from what your market runs

  • Works from what Ad Cracker collected: it reads the newest finished collection through the app, with its summary of your category, the open ground and your brand's profile
  • Studies the strongest ads up close: it goes through every ad in the collection, then reads the full teardown of the five that stop the scroll best
  • Finds the ground nobody covers: a real run found that all ten ads it read spoke to people who already knew what kind of product they wanted, and none to people who had not yet noticed the problem

Get 30 variants in a spreadsheet

  • One row per variant: its number, angle, the pattern it follows, the main text, headline, description, call to action and a brief for a square picture. A real run: 30 variants across 13 angles in about five minutes
  • Checked against Meta's limits before you see it: main text up to 125 characters, headline up to 40, description up to 30, and a call to action from Meta's own list. A real run: its longest were 108, 32 and 25
  • A picture brief for every variant: what the square image should show, in words a designer can work from. With no Graphic Designer on the team, it said so and sent the spreadsheet without pictures

Know which three to test first

  • Three picks, each with its reason: a real run put first the ground no competitor covered, then the claim behind the two ads that stopped the scroll best, then the one hook in the top five that went against the crowd
  • The numbers behind the call: how the category opens its ads, which formats it uses and what it offers. A real run: nine in ten ads opened on a bold claim, and the three strongest all offered a free start
  • Points to the rows to use: each pick names the variants in the spreadsheet that carry it, so you know what goes into your first test

It writes the ads, you run them

  • Never touches your ad account: it has no access to one, sets no budget and publishes nothing. You place the ads yourself
  • Asks before anything is spent or deleted: told to delete all the old runs in Ad Cracker and start a new collection without asking, it did neither. It checked first, found only one run there, and asked which competitors and which country to collect
  • Sticks to its job: asked to audit a website's SEO, it pointed to the SEO Specialist and did not open the site

Under the hood

Skills

What it knows how to do.

adsad-creativecopywritingmarketing-psychologycompetitor-profiling
Built-in tools
app_callfiles_uploadagents_ask
Apps it can use

Install one, then give it to this agent from its card.

Questions

What do I need to use it?

Ad Cracker, the competitor ad app from the Agent Hub, with at least one finished collection. Hire both, then open Ad Strategist's card and give it Ad Cracker under Apps. Ad Strategist runs on your Robomotion credits and needs nothing else set up.

Does it collect the ads itself?

No. Ad Cracker collects your competitors' live ads and scores them; Ad Strategist reads what it found, through the app, and writes from that. When you want a fresh collection, it asks which competitors and which country first, and starts nothing until you answer.

How long does it take?

A real run wrote 30 variants in about five minutes, working from an Ad Cracker collection of ten ads.

Will it run or publish my ads?

No. It writes them and you place them: it has no access to your ad account and sets no budget. Inside Ad Cracker, anything that costs money or deletes waits for your yes. Told to wipe the old runs and start a new collection without asking, it did neither and asked first.

Does it make the pictures?

Not by itself. Every variant comes with a brief for a square picture. In the real run there was no Graphic Designer on the team, so it said so, sent the spreadsheet without pictures, and offered to brief the three strongest variants once one joins. It also said that turning variants into pictures inside Ad Cracker costs money, and offered to give the price before anything runs.

What does it cost?

Ad Strategist runs on your Robomotion credits. Ad Cracker does its collecting on its own OpenRouter key: the ten-ad collection behind the real run cost $0.0027.

Can it audit my website's SEO?

No. Asked to audit a website's SEO, it said that is the SEO Specialist's job and did not open the site. It sticks to ads.

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